Vision of ASTALIFT

For over 70 years, FUJIFILM has conducted R&D for photography and driven the market as the pioneer in photographic technologies. FUJIFILM’s R&D has focused on how we can capture precious, never-to-be-repeated moments in the form of photograph beautifully, exactly as seen with the naked eye, and free of color fading.

The history of FUJIFILM is our history of observing people’s smiles through photography. Having contributed to preserving people’s smiles in superb photographs, FUJIFILM has taken on a new challenge of creating beautiful skin from 2007. FUJIFILM’s proprietary technologies, which have only been made possible with the company’s dedicated observation of people’s smiles through photography, have turned out to contain various inspirations closely related to the creation of beautiful skin.

ASTALIFT is an anti-aging skincare brand, developed with such technologies, to take a distinctive approach for taking on the challenge on skin care.